How creators should price paid usage rights

The time to make a video is only one part of its value. Paid usage lets a brand put the creator's work in front of more people and should be priced separately from organic posting.

Use the rate calculator as a starting point, then adjust for platform, audience fit, exclusivity, turnaround, and the strength of the proof in the creative.

Define the platforms, territories, term, whitelisting permission, number of revisions, and whether raw files are included. Clear scope protects both sides and makes approval faster.